Three fundamental changes to mind-set that are critical to any effective use of social media when managing an emergency.
1. From ‘We hold the information the community needs and we expect them to come to us’ to ‘We realise we need to go to the community’
2. From ‘We will decide what the community needs’ to ‘The community will tell us what they need’
3. From ‘The public is a liability’ to ‘The public is a resource’
