Ontario fire department wins prestigious marketing association award

The Canadian Marketing Association has honoured the London Fire Department  and its analytics partner Environics Analytics with a prestigious national award.  Using customer segmentation and data analytics expertise provided by Environics Analytics, the fire department’s 2013 campaign identified those who caused the most fires and developed a targeted marketing campaign designed to reduce risky behaviours.   Last year, residential fires in London dropped by 22 percent.  

marketing award